EDB Logo Rationale

1. The globe strategically punctuates Singapore where the "o" is, and depicts our Global-Asia role with Singapore at the heart of the Asian growth story. The enlarged globe represents Singapore's global business influence.
   
   
2. The use of Helvetica, a universal font that is easily compatible with other fonts, reflects Singapore's plug-and-play approach to business.
   
   
3. The refreshed blue was chosen to reflect EDB's vibrancy, and the minimalistic design underlines EDB's confidence and lead role in shaping Singapore's economic development.