The Aimer Group (08 Rev: RMB1.3b/US$190m, Emp: 5,000) is China’s largest premium lingerie company, with the highest annual turnover in China’s lingerie market. As part of its internationalisation efforts, Aimer will open its Singapore flagship store at Marina Bay Sands, representing its first foray into the international market. The flagship store will be used as an experiential showcase of Aimer’s latest products and design concepts, to increase brand awareness among the sophisticated Singapore consumer and the international traveller. International celebrity, Gong Li, has been made the Brand Ambassador for Aimer, and will be gracing the launch; along with Aimer’s Founder & Chairman, Mr Zhang Rong Ming. Besides the Marina Bay Sands flagship store, Aimer has also opened a store in Vivocity and acquired concession space in Robinsons@Raffles City. This opening ceremony will also celebrate the inauguration of Aimer’s corporate activities in Singapore. The Singapore office is expected to continue to play a pivotal role in Aimer’s international expansion efforts, particularly for South-East Asian markets such as Malaysia, Thailand, and Indonesia. The flagship launch will be a good opportunity to establish contact with and cultivate Aimer’s top management, who will be present at the event.

Inside the store, Mr Zhang and Ms Gong Li are doing the tour.