In conjunction with the APEC Leaders Week, EDB is leading an inter-agency Singapore Showcase committee that aims to profile Singapore as a location to Live, Work and Play to the business and media delegates. This is executed through a series of 'hot spots' at Suntec Convention Centre, using a combination of design and technology. Local companies and public sector initiatives will also be highlighted. Minister Lim Hng Kiang will grace the launch of the Singapore Showcase on the 10th.